Our Team

Meet Our Team

Two advocates with decades of combined experience — here to stand beside you.

Jenn Lukenbill

Jenn Lukenbill

CPC CEMC

Founder & CEO

With more than 25 years of experience in healthcare, I've worked on both sides of the system — inside medical practices and deep within the world of billing and insurance. I've seen firsthand how overwhelming, confusing, and unfair the insurance process can be for patients who are simply trying to get the care they need.

Over the years, one truth has become impossible to ignore: every person deserves the right and the ability to fight back when insurance companies make the process so difficult that most people give up before they even begin. No one should be buried in medical bills because of denials, delays, or technicalities.

That belief is what drives my work today. I use my industry knowledge, insider experience, and unwavering commitment to fairness to help patients challenge denied claims, understand their rights, and navigate a system that was never designed with them in mind. My mission is simple — to make sure people aren't left to battle insurance companies alone.

Marc Smith

Marc Smith

PMP ITIL CMMI

Chief Information Officer

I bring 17 years of leadership experience in technology, operations, and digital transformation across multiple industries. Throughout my career, I've focused on building systems that simplify complex processes and make information more accessible for the people who rely on them.

I've led high-performing teams across data, product development, and customer-support functions to create solutions that are intuitive, transparent, and user-centered. Stepping into the healthcare billing world, I've seen how overwhelming insurance disputes can be — and how often patients feel powerless.

That realization drives my commitment to developing technology that helps patients challenge unfair bills and understand their rights. My mission is to use innovation, clarity, and compassion to give patients the support they deserve.

Ready to get started?

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